| Marketing | |
| Department or Chair within the Faculty: | Department for organization, technology, and management |
| Study program: | Graduate (master) university study programme |
| Study level: | 2nd cycle |
| Course title: | Marketing |
| Course code: | 5.01–103 |
| Language of instruction: | English |
| Course description: | |
| Students learn basics of marketing with special attention to effective marketing techniques such as SWOT analysis, marketing mix (4P) and BCG matrix | |
| Form of teaching: | Lectures, exercises |
| Form of assessment: | Oral exam |
| Number of ECTS: | 5 |
| Class hours per week: | 2 (lectures) + 2 (practical work) |
| Minimum number of students: |
The teaching method for incoming Erasmus mobility students will vary depending on the number of students enrolled in each course. The academic department responsible for the course will communicate the details of the teaching method to the students before the beginning of the academic term. Incoming students are encouraged to review the course description carefully to understand the teaching method and requirements. For the ex-cathedra teaching method, a minimum of 10 students is required to ensure the course is educationally sustainable. In addition, each student must possess at least a B1 level of English proficiency according to the Common European Framework of Reference for Languages (CEFR). In the event that the minimum number of students is not met, the course will be organised using more individualised teaching methods in consultation with the professor. These methods may include project-based, case-based, individualised learning plans, one-on-one tutoring, flipped classroom, and hybrid approaches. There is no requirement regarding English proficiency for the individualised approach teaching methods. |
| Recommended prerequisites: |
None |
| Period of realization: | Winter semester |
| Lecturer: | Ivana Šandrk Nukić |